The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life Description : "A must-read for business leaders and anyone who wants to understand all the implications of a social world."-Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company
From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next.
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Technology News - 2016 Innovations and Future Tech
These adhesive sensors can read what's going on in your body based on your sweat, and could eventually provide an alternative to blood tests, according to researchers.
These adhesive sensors can read what's going on in your body based on your sweat, and could eventually provide an alternative to blood tests, according to researchers.
Socialism - Wikipedia
Socialism is a range of economic and social systems characterised by social ownership and democratic control of the means of production; as well as the political ...
Socialism is a range of economic and social systems characterised by social ownership and democratic control of the means of production; as well as the political ...
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Crisis can be a Gift James Smallwood. True journey stories for me have always been The Wizard of Oz, Odysseus, Star Wars, and It's a Wonderful Life.
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Karl Marx - Wikipedia
Karl Marx (/ m ɑːr k s /; German: [ˈkaɐ̯l ˈmaɐ̯ks]; 5 May 1818 – 14 March 1883) was a German philosopher, economist, sociologist, journalist, and ...
Karl Marx (/ m ɑːr k s /; German: [ˈkaɐ̯l ˈmaɐ̯ks]; 5 May 1818 – 14 March 1883) was a German philosopher, economist, sociologist, journalist, and ...
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Academia.edu is a platform for academics to share research papers.
Academia.edu is a platform for academics to share research papers.
Comprehensive Theory of Social Development - ICPD
Comprehensive Theory of Social Development. by Garry Jacobs, Robert Macfarlane, and N. Asokan . November 15, 1997. International Center for Peace and Development
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Courses | University of Wisconsin Colleges
Please go to http://uwc.edu/academics/courses/course-descriptions to view up to date course descriptions. American Indian Studies. AIS 101 American Indian Studies 3 cr
Please go to http://uwc.edu/academics/courses/course-descriptions to view up to date course descriptions. American Indian Studies. AIS 101 American Indian Studies 3 cr
Course Offerings | St. Norbert College
St. Norbert College’s reputation for academic excellence is backed by our four-year graduation guarantee.
St. Norbert College’s reputation for academic excellence is backed by our four-year graduation guarantee.
Course Catalog (334) | Brown University
Area of Study Anthropology & Sociology Biology & Chemistry Classics & Ancient World Creative & Performing Arts Creative Writing Economics & Business Engineering ...
Area of Study Anthropology & Sociology Biology & Chemistry Classics & Ancient World Creative & Performing Arts Creative Writing Economics & Business Engineering ...
