Advertising & Marketing Law: Cases & Materials, Third Edition Description : This is a casebook on advertising and marketing law. The book's table of contents:
Volume 1
Preface
Chapter 1: Overview
Chapter 2: What is an Advertisement?
Chapter 3: False Advertising Overview
Chapter 4: Deception
Chapter 5: Omissions and Disclosures
Chapter 6: Special Topics in Competitor Lawsuits
Chapter 7: Consumer Class Actions
Chapter 8: False Advertising Practice and Remedies
Chapter 9: Other Business Torts
Volume 2
Chapter 10: Copyrights
Chapter 11: Brand Protection and Usage
Chapter 12: Competitive Restrictions
Chapter 13: Featuring People in Ads
Chapter 14: Privacy
Chapter 15: Promotions
Chapter 16: The Advertising Industry Ecosystem–Intermediaries and Their Regulation
Chapter 17: Case Studies
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